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19 Answers To The 19 Most Frequently Asked Questions About How
We Can Cut Your Printing Costs 18.5% to 48.6%
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1. How can you be
so sure that you'll be able to cut my printing costs?
We've been able to
consistently save publishers between 18.5% and 48.6%. And
here's how we do it. The key to this savings lies in the cost
structure of virtually all printers in America--a topic most
know little about. Follow me on this one.
What your printer pays
for their labor-union versus non-union-what they pay for rent,
their choice of equipment, the local taxes on their operations,
and their transportation costs will determine precisely what
you pay for their services. If they're high, your prices will
be high. They have to be if your printer is to cover their
costs and make a profit in order to survive. Now consider
this…
Our printers are able
to give you low prices because they have enormous cost advantages
over high-cost printers. For example, they pay an average
of $7.85 per square foot for rent while higher-cost printers
pay an average of $26.55 per square foot. That's 238% more!
Who do you think makes up the difference? You do.
What about labor, one
of their biggest costs? Our printers pay an average of $10.50
to $13.75 an hour and they're non-union. Union printers are
forced to pay $24.40 to $39.25 for senior workers. Again,
who pays the difference-you do in the form of substantially
higher prices.
Plus, non-union workers
give you much more flexibility and speed in getting your job
done. A survey done by Parkson-Neuman Council of Magazine
Publishers revealed that 79.3% of the non-union printers were
"able to produce a superior printing job to union shops-and
they did this operating more efficiently and effectively." That makes
our point.
The bottom-line: we've
been able to lower costs for 7 out of 10 companies that approach
us. The range is typically 18.5% to 48.6%. At times, we saved
them even more. Also, at times, we've been able to save companies
less--but it was still worth it to them to switch, and it cost
them nothing to find out.
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2. Do I have
to pay you any upfront fees or commissions of any sort?
Absolutely not. You don't pay us a cent--ever. The printer pays
us the small single-digit incentive that they'd ordinarily pay
their in-house sales personnel. It's that simple. You pay nothing for what
we do.
If we can't lower your printing costs-and we doubt that-we'll
tell you so, and congratulate you on your incredibly smart print
buying. If we can lower your printing costs, you still don't
pay us anything—now or in the future. That's entirely the printer's responsibility.
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3.
When you cut my costs this much, does this mean I'm getting
lower quality printing?
Most people are surprised
by our prices, and they wonder how this is possible. That's
because they've been paying so much for so long, they've grown
accustomed to high prices. So when a substantially lower one
comes along, they quietly think, "This can't be. There
must be a catch." They often conclude that the printing
must be lower in quality than what they're now getting. Big
mistake.
 Without
question, this is the single largest misconception. There
is absolutely no compromise in quality. How can we say this?
First, the survey we just quoted found that 79.3% of non-union
shops did a better job printing. Most people believe that
a higher price reflects higher quality. Out of the last 8
customers we've helped, 6 say that we've exceeded their quality
expectations and are doing a better job than their last printer.
Higher prices are a function
of your printer's cost structure--pure and simple. When you
have an efficient group of printers, you have quality printers.
That's because they know how to operate their businesses better
than the competition. This results in better quality printing.
Since when does high cost and inefficiency equal quality?
The reverse is true. Our print quality is outstanding. Who would you rather have deliver a crucial
package-FedEx or the Post Office? That's the point. Efficiency pays.
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4. If you find me a printer,
won't that automatically cost me more money?
No, you'll be paying less--a
lot less. That's because the printers we deal with have already
built in a small, low, single-digit figure into their price
to cover the cost of their own in-house selling expense. In
other words, printers have employee salespeople who receive
1.1% to 1.45% of the cost of a job as an incentive. Plus, with our enormous buying power, our printers give us their very best rates.
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5.
I'm completely convinced that I already have the best prices.
Should I still ask you for a price quote?
Yes. As a recent trade
survey revealed that 84.2% of the companies that thought they
had the best prices were paying too much for printing. As you
will read elsewhere, they surveyed 6,568 companies-and this
is what they found out. It's quite eye-opening.
- 76.5% of the 6,568 companies surveyed could reduce their
printing costs between 15.5% and 51.3%, simply by changing
printers.
- Less than 6% will change printers because management incorrectly
believes that they're not paying too much.
- 84.2% of the companies say that they've "priced their
jobs at numerous printers and are convinced that they have
the best prices." (This contradiction, of course, does
not correspond with the fact that 76.5% of companies pay
too much for printing.)
- 68% of these companies say that they're "not inclined
to shop around for new printing prices" because they're already
doing the best they can do.
- When it came to the general topic of cutting costs, reducing
printing costs was ranked 61 on a list of 65. Companies
rarely consider this as a way to save money when, in fact,
the likelihood of reducing printing costs is quite high.
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6.
What is your record of success? How many companies are you able
to cut costs for?
As I mentioned earlier,
we're able to help 7 out of 10 of the companies that approach
us. Can we help you? The odds are high that we can, but we won't
know until we hear from you. That's why we urge you to simply
ask for a FREE quote.
What we are NOT: we are not a "quote service" that goies out and hopes to find a printer that charges less. We already have long-established relationships with a group of printers that we know offer remarkably low prices and outstanding quality.
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 7.
How much have you been able to save other publishers?
By calculating the exact prices they're now paying and comparing
them to prior invoices, they've saved $9.43 million. And this is growing.
In the last year alone, this figure is up 37% from the prior
year. This works out to almost $10 million more dollars in their
bank accounts because of us.
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8. Do your printers specialize
in any one area? Can they help me?
They offer you a wide range
of services that include printing magazines in all sizes, newspapers,
tabloids on glossy stock, digest-size publications, catalogs
in various sizes, posters, inserts, calendars, product manuals--to
name just a few. Contact us and tell us what you need. We'll get right back to you with an answer. Odds are, we can help. Remember, a recent trade industry survey of 6,568 companies
revealed that 76.5% pay too much for printing-and they don't
know it. So there's an excellent chance we can help you.
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9. If I use a printer you find
me, are there any restrictions on my company?
None whatsoever. You stay
at the printer as long as you're satisfied and delighted with
the quality of printing and the prices. There's no obligation
in any way. Well over 93% of our customers stay with the printer
we find them.
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10. What is the capacity of your printers?
Am I too large for them, or too small?
They're able to do small press runs and substantial press
runs. Let me define that because they do have limitations.
Let's use magazines purely as an example. They're able to
handle jobs that run from 7,500 circulation to in excess of
1.65 million. This probably covers 90% of all publications
in America.
Obviously, if you're
looking to spend $250 on a calendar or poster, we're not for
you. But if you could be called a commercial print buyer,
we can help you. It's hard to put an exact figure on it since
we have worked with small accounts. We suggest that you contact
us by clicking on the Contact Us option and ask.
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 11.
If I go with one of your printers, do they bill me directly
or do you bill me?
The printer always bills you directly. Our role is to find you
an outstanding printer who's inexpensive and to stand by at
all times to assist you with this printer if you have any questions.
After that, you develop an on-going, day-to-day relationship
that is typical of what you've done in the past with other printers.
But by no means are we ever "out of the picture."
If we can help in any way going forward, we do so. And, by the
way, that doesn't cost you a penny either.
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12. Do I send you my files,
artwork or mechanicals?
No, they go directly to
the printer-just as you do now. There's no difference.
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13. If I publish a magazine,
does it matter if I also sell on the newsstand?
Not at all. The printer
we find you can ship your publication to any distributor you
like. We have numerous titles that are sold nationwide on newsstands.
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14.
Do your printers also have mailing facilities?
Absolutely. They have state-of-the-art
capabilities that get this aspect of your job done quickly,
efficiently and inexpensively. Our printers ship a combined
24.8 million pieces a month, so they know this aspect of the
business inside and out.
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15. What's the disadvantage
of having you find me a printer?
Think about this carefully.
You pay nothing for our services. If we can save you money,
great--and we've been able to help 7 out of 10 who ask us. If
we can't save you money, you still owe us nothing. There's not
a single risk or cost. We do this because we are overwhelmingly
confident that we can indeed find you a printer that can save
you money. The risk is entirely ours.
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16. Tell me about your company.
Who are you?
Actually, we entered this business many years ago in the course
of running our other business, advertising and media placement
for a wide range of blue-chip clients, including Fortune 500
Companies. Years ago, two clients approached us with a question. One wanted
to print a magazine, and the other wanted to do more generally
commercial printing.
To accommodate these clients,
we did extensive research, trying to locate printers who could
do a quality job at a reasonable price. What we found shocked
us. After contacting probably every major and minor printer
in America, the difference between prices was simply enormous.
There was literally a 2.2
to l ratio between the highest cost and the lowest, meaning
a $19,473 a month print bill at one place was $46,432 at another
printer-for the identical work. Ever since, we've offered our
printing services to companies other than our clients so that
they can also save money. Over the many years we've built solid,
proprietary relationships with a group of extraordinary printers.
They consistently give us their very best prices because we give them so much business--and you profit from
our important relationships.
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17. How long does it take
you to get me a price on how much your printers can save me?
Generally a few days.
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18. What do I have to give
you in order to get a price?
Click on the Get a FREE,
No-Obligation Quote Option and give us your information. We may get back to you and ask for a sample of what
you want printed if we feel that will give you a more accurate
quote-or we may be able to use the information you send us for
a quote. In any event, contact us.
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19.
What's my next step?
Simple. Click on the option
below and you're well on your way to getting a quote. Remember,
there's no obligation and no cost. Give us some information
on your printing needs and we'll get back to you with a figure.
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| It's Quick, Easy and Fast. Get A FREE, No-Obligation Quote.
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You may also call us toll-free at 1-800-373-5077.
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